New West Equipment’s Director of Finance and Accounting and Assistant General Manager, Mira Gentile, has been featured in the Women in Rental 2025 edition by Canadian Rental Service – a national spotlight recognizing outstanding women shaping the Canadian equipment and rental industry.
Mira Gentile“I am very proud to be part of the company since day one. Being here from the very beginning has given me a unique connection to the business and its journey.”
That connection shows in how she leads – grounded in the details, invested in the people, and consistently focused on what keeps the organization healthy and moving forward.
Throughout her career, Mira has helped build the financial and operational backbone of New West while maintaining a strong focus on culture and continuous improvement. Her leadership brings together precision and practicality in a way that has been central to the company’s steady growth over the years.
Mira’s recognition also speaks to the growing influence of women in leadership across the rental sector – and the critical role that strong financial stewardship plays in allowing companies like ours to invest in people, deliver reliable service, and support the customers and communities we work alongside every day.
Congratulations, Mira. This one is well earned.