Keith Beggs
Owner & CEO
Our Team
The People Behind the Work
At New West Equipment, reliable service doesn’t happen by accident. It’s the result of experienced people and a shared commitment to doing the work properly – from the first call to the final pickup. Our team is built around the roles that matter most to our customers: leadership that’s accountable, customer solutions advisors who understand real job-site conditions, and front-line, onsite teams who keep projects moving.
How We’re Organized
We’re a hands-on, operational business. That means our customers interact with different people depending on what they need – whether that’s planning equipment and fuel support, coordinating deliveries, or solving issues as conditions change.
While not every role is customer-facing, every role supports the same goal: dependable service, clear communication, and safe, efficient operations.
Leadership
Our leadership team sets the standards for how we operate – prioritizing safety, accountability, and long-term customer relationships.
They’re responsible for the direction of the company, the quality of our service, and ensuring every part of the business works together to support our customers and our people. Decisions are made here, not at a distant head office – and that accountability shapes how we show up every day.
Barbara Beggs
Owner & Manager
Mira Gentile
Director of Finance & Accounting
Anna Ricioppo
Director of Sales & Marketing
Customer Solutions & Site Support
Our customer-facing team includes site solutions advisors who work directly with builders, operators, and site supervisors to plan equipment and fuel support, as well as marketing and communications support that keeps information clear and accessible.
Whether you’re planning a project, coordinating a delivery, or need updated product information, this team connects you with what you need.
Bruno Cesario
Sales Manager
Bruce Crow
Site Solutions Advisor
Scott Waisman
Site Solutions Advisor
RJ Heeg
Site Solutions Advisor
Olivia McDermott
Sales & Marketing Coordinator
The Shop
Behind every piece of equipment and every fuelling solution is a skilled shop team responsible for inspection, maintenance, and compliance.
Our mechanics and gas fitters ensure equipment is safe, properly maintained, and ready to perform – whether it’s a rental unit, fuel system, or on-site setup. Their work is critical to protecting job sites, meeting regulatory requirements, and delivering the reliability our customers expect.
This hands-on approach to maintenance and safety is a core part of how New West Equipment operates.
Roles include: heavy-duty mechanics, equipment technicians, parts specialists, service and maintenance support.
Customer Service, Dispatch, Operations & Logistics
Reliable service starts with clear communication and strong coordination.
Our customer service team is often the first point of contact – answering calls, processing orders, and connecting customers with the right people and resources. From there, our dispatch, operations, and logistics teams take over, coordinating deliveries, pickups, scheduling, and order fulfillment across the yard, shop, and job site.
Together, these teams ensure nothing falls through the cracks, communication stays clear, and projects are supported from the first call to final pickup.
Roles also include: delivery drivers, yard coordinators, fence installers, order fulfillment specialists
Colin Beggs
Rental Manager
Katrina Seymour
Assistant Rental Manager
Lindsay Deimuth
Rental Desk Coordinator
Greg Jamieson
Rental Desk Coordinator
Even Kidane
Equipment Dispatcher
Matt Grudzinskas
Inventory Fulfillment Manager
Jaspreet Auklah
Fuel Dispatcher
Jerod Deimuth
Driver Supervisor
Accounting, Finance & Administration
Our Accounting, Finance, and Administration team supports the business behind the scenes, ensuring billing is accurate, accounts are managed properly, and financial and administrative processes are handled with care and consistency.
From invoicing and account management to payables, receivables, and HR support, this team helps maintain clarity and accountability – supporting long-term customer relationships, smooth day-to-day operations, and a well-run workplace.
While their work often happens quietly, it plays an important role in keeping projects, partnerships, and the business itself running reliably.
Roles include: Accounts Receivable & Payable, Billing, Accounting Specialists, HR & Administrative Support
Keri Clason
Accounting Manager
Ashley Jones
Accounts Payable Coordinator
Emma Bragg
Billing Clerk
Elizabeth Dean
Human Resources & Admin
The Pets of New West
Working Hard? Or Hardly Working?
At New West Equipment, we take our work seriously – but we also believe enjoying where you work matters.
Over the years, a few four-legged team members have become part of daily life around the yard, shop, and office. They don’t run equipment or coordinate deliveries, but they do provide morale support, supervision from safe distances, and the occasional reminder to take a break.
